Paradox have quickly become popular in South Australia.
Paradox Coffee Roasters are responsible custodians of the coffee journey, they are always putting people first. From the farmers they source from, respected industry partners they work with, their expert team that roast and share their knowledge, wholesale partners and baristas who serve coffee, to the customers who enjoy it.
The Coffee Paradox is the co-existence of the coffee boom in consuming countries and the coffee crisis in producing countries. In consuming countries, coffee continues to grow in popularity but at the same time coffee producers are receiving small profits. Paradox are focused on purchasing quality green coffee beans from estate farms and co-operatives where farmers receive a fair wage for their work, allowing them to help alleviate the Coffee Paradox the best way we can.